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Differentiating Yourself From Competition

A Case History

Marketing Strategy:

Differentiate Maverick Technologies from other consulting companies offering information technology and factory automation by focusing on Maverick’s unique engineering-based culture.

Communication Strategy:

  • Position Maverick as “Business Value raised to the power of three (discipline + talent + passion)”


Tactics:

Results:

Maverick is named to Inc. 500 Fastest Growing Companies List three years running (2002, 2003, 2004)