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Generating Qualified Leads

A Case History

Marketing Strategy:

Utilize an integrated communication program to create qualified sales leads and support the efforts of an expanded sales rep organization.

Creative Strategy:

Reposition Microplastics insert molding capabilities as “the way to better components”.


Tactics:

Results:

In a two year period, 470 sales leads were generated, of which 290 were considered viable and forwarded to sales reps for follow-up. Two major projects, generating more than $20 million in projected revenue were finalized. Several others were in the proposal or development stage.